"We were able to define our program in a new light by not just the referral side of the partner program but what this program meant for an agency."
"We definitely learned better strategies for how to judge whether a partnership is worth time and investment and when it is best to allocate time elsewhere, as well as what tactics are most likely to appeal to partners and drive them to recommend us. Our partner program is leaner and more focused because of what we learned."
"Another unexpected positive result came from an off conversation that I had with Alex. We were talking about PRM’s and how I needed to implement from the content we already had in Airtable. Alex mentioned a software platform called Stacker, that takes your Airtable content and puts it into a webpage type view, which was what was missing from our current tech stack. Using Airtable and Stacker, I could put together a partner portal that partner’s could log into, register leads, locate assets, view existing lead status and opportunity statuses. All without needing to code anything or bring in Smile’s web designer. This set up is allowing us to focus on the program and determine what needs our partners need from a PRM before we evaluate other PRM’s that are currently on the market."
Video of Portal: https://share.getcloudapp.com/OAuJZOmN
"With Partnerprograms, I was able to take a step back and see that the Partnerships role is far more in-depth than I’d imagined. I come from a Director of Sales role at my previous company, so I assumed much of Partnerships had a similar "approach" to my last job. Partnerprograms made me realize that Partnerships are about much more than just sales - the processes, copy, and engagement are very different. With Partnerprogram’s help I developed a co-marketing-based outreach sequence that drove our open rate engagement 4x! I would have never thought of this if I hadn’t joined this program."
"There's such a nice mix of topics from a more strategic focus and different tools that could be used. And just hearing from others in the industry has just been so valuable for me and really enjoy being part of this committee co community."View this case study
"From an agency owners perspective, I feel like if you don't have someone going to bat with you, if you're not close to the partner teams of the tools you use, you really need to reach out to Alex."View this case study
"I can't thank you enough, Alex, for making these introductions for bringing that awareness to me of new programs that are out there."View this case study
"It's been helpful to have a kind of centralized network of different agency professionals and tech partners."View this case study
"It's just super powerful to have a community that's not afraid to go deep on these things and really be on top of what's happening today and what's working today."View this case study