WHERE TOP AGENCIES ALIGN WITH TECH PARTNERS TO GROW REVENUE
We vet partner programs, train partner managers, and show thousands of agencies exactly how to create new revenue opportunities using true partnerships [not "vendorships"] with these technology companies.
✓ Training and enablement of both sides.
✓ Private Slack and an Agency Collective.
✓ Co-Marketing and Co-Selling campaigns.
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Where agencies grow through technology alignments
Our team first vet's the partner programs of tech products for quality and usefulness for the agencies in our network. Then, we package an offering and training content to help the agencies pursue the 'track' with said partner - which is usually to begin offering new services on top of the product.
Agencies & Consultants
We help third party solutions and service providers (marketing, design, dev, PR, accounting, recruitment...) who want to grow with tech partnerships through referral, implementation and sometimes reseller partnerships. Join the community >
Tech Teams
A majority of partner teams are either buried managing hundreds of partners (sometimes thousands), or just starting and overwhelmed with a lack of knowledge or support. We fill in these knowledge gaps and then help spread the word. View our resource center >
Testimonials
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Maddy Martin
Smith.ai"The tone is set from the top, and it's action-oriented. This is a network of "doers." Much is expected, and much is achieved -- with remarkable speed."
"Alex and I have worked on several projects to date. His deep knowledge of the agency-saas dynamic and his ability to quickly/creatively set things in motion make him invaluable to work with."
Ty Lingley
Ally.io
"Partner programs has been our #1 agency provider and it’s not even close! I can’t recommend this program enough as an ecomm saas company."
Nic Romaya
Recart.com
Promotions & Enablement
In our promotions program, we will formalize a go-to-market strategy for your partner program AND make personal introductions to agencies who are a fit. You also get training along the way.
Training &
Strategies
We teach you how to; gain cross-departmental alignment, create and find your personas, offer unique incentives, develop partner sales strategies that work, and complete partner enablement examples to copy/follow/use.
Insider knowledge...
What sets us apart is our background as both agency operators and consultants. We bring in top agencies like Hawke Media and MuteSix to help our partners understand how agencies of their caliber like to align with tech partners. Then, we work closely with our community of over 300 agencies to review these offers, get onto tracks, and help our partners gain Program-Market Fit quickly.
Something custom?
We help our clients and the cohort with training and promotions, and are happy to create something custom if we have the bandwidth. Let's grab 30min to discuss your needs!
We have worked closely on strategy and promotions for over 80 partner programs in the last few years. Further, my colleagues and I have built and currently run agencies. We currently oversee an agency collective with the focus on how to work with tech partners. Finally, we host a training program that partner teams have called "program-saving." In this services, a few teams each quarter will receive close attention and all of the resources to achieve their success.
I hope to work with you and your program (or agency) soon!
I hope to work with you and your program (or agency) soon!
- Alex, Founder of Partnerprograms
Actionable Partner Strategies
Circles vs Rows: Taking this approach in your partner program strategy.
Circles are our way of describing the relationships found in partnership ecosystems where a consultant and/or agency is partnered with both your tech and a product you sell well with (possibly also natively integrated to). This video will explain the strategy on finding those circles within your ecosystem.
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The partner sales ops stack and workflow
Partner teams are often left dependent on sales/marketing for data and a lead process. This system is meant to be powered by the partner team to ensure they can scale without needing to rely on sales for data and leads.
View Resource
When It’s Not “Too Early” To Start A Partner Program…
From my interviews and experiences, I’ve learned the main criteria that needs to surround the partner ecosystem for it to be successful, even necessary, earlier on. Those criteria are described in this article on partnerships success/
View Resource
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