His partners are: Klaviyo, Shopify, Facebook, Yotpo, Recharge, Smile, Tapcart...
His services: Shopify Theme Setup, Digital Advertising, Email Marketing, Social Media Strategy...
The three pitches were from: Gatsby.ai, Audioeye.com and Builder.io
Ben's general feedback:
Finding alignment before reaching out. Always do your research before reaching out - frame your intro message around what services he's offering for which client types.
When it comes to tools that are supposed to make the website owners job easier... the agency is going to wonder "Where do we fit in?" "Are we just a salesperson for you and you take over from there?"
Determine what type of partnership is going to exist early in the conversation and then use the time to focus on how that's going to roll out in practice.
If there isn't a lot of implementation partnership interest (the agency cannot see themselves selling a service on top of your solution...), then it becomes a question of how hard the agency has to work to make it valuable for them.
*A good example is an agency client of ours who admittedly does not have a relevant service for most of their tech partners to be included in, so what they did is launch their own vetted tech partner directory so they just send clients there and get commissions if they click through: https://ecommaniacs.partnerpage.io/