TCMA stands for through-channel marketing automation. Through-Channel Marketing is a system that enables organizations to scale advertising and local marketing messaging through their networks of indirect retailers, dealers, distributors, reseller agents, affiliates and other partners.
“According to Forrester research, only about half of brands have implemented TCMA, with only 17% fully satisfied that they are getting the most from the systems. We believe that there will be significant interest in this third stage over the next few years.”Jay McBain, Principal Analyst, Channel Partnerships & Alliances
When you are scaling a partner program, you will run into channel conflict where in either:
Some of this can be solved with your CRM, but when you have partners assisting in promotions of your sales collateral and marketing content, you will need to attribute the right clicks to the right partner.
Our Two-Tier Metrics show you channel partner participation data and downstream end-user analytics. Opens, clicks, video views, and watch times are all available on the xAmplify dashboard.
This makes for higher-impact campaigns, better forecasting, and more meaningful QBRs as your partners close in on their pipeline customers. Meanwhile, priority partners quickly become evident, putting SPIFs and MDF to better use.
Two-Tier Metrics are always intact and comprehensive, never null and void, because using the xAmplify email function to redistribute is compulsory for partners. There is no option for channel partners to download digital assets and send them out using a different distribution platform.
Additionally, this means:
I hope you found this content valuable! If not, please let me know what we can create for you :) Sincerely, Alex, Founder
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