Resources for tech partnerships teams

The questions I get asked most about partnering with digital agencies, answered:

How to setup your program for teams who do not have a dedicated partner manager

This came about from a discussion I had with a team who has 230 agency-partner applications, 5 core agencies as partners, a CMO leading the strategy, and wanting to formalize a trategy, test it, then onboard a partner manager and enable them to scale it.

How to Set Up Partner Program Tiers [video guide]

Not all partners are alike. This is why a one-size-fits-all approach to a partner program might not be the best way to go. Partners that could be constructive to your company probably have varying activities, skill sets, and motivations. So if your partners are different, your partner program should be too.

Bob Snyder Explains Channel Terms and Nomenclature

On our call, Bob and I discussed the state of ‘channel,’ the nomenclature, and where he believes it’s headed. After our call, Bob further-elaborated on our talk with this email.

The State of Agency-Tech Partnerships [Report]

We interviewed over 100 agencies to come up with a report we believe best-illustrates the state of agency-SaaS partnerships. I hope you take it as seriously as we did.

When It’s Not “Too Early” To Start A Partner Program…

From my interviews and experiences, I’ve learned the main criteria that needs to surround the partner ecosystem for it to be successful, even necessary, earlier on. Those criteria are described in this article on partnerships success/

Partnerships Growth Management Stack for Under $200/mo.

The "Partnerships" stack is typically an expensive and cumbersome one - filled with bloated tools that costed thousands and take months to implement, which partners barely use... Here is an alternative system and UI for your team.

[Podcast] How and why of integrations strategy for the Partnerships team

We deeply care about UX and we’ve created the concept of IX. A good IX on integrations gets you 30x more customers implementing integrations. Which is really important as integrated users:

Who should your Channel or Partnerships team report to?

Who should your Channel or Partnerships team report to? A very difficult question that should only be answered by a process articulated in this article.

Top 10 SaaS Partner Programs

We’ve searched low and high to find the partner programs we believe are the best fit agencies. This requires a few key aspects: alignment, support, referrals.

"Product-Led Partnerships"​ - what it is, why it works, and how to implement it.

What is "Product-Led Partnerships"?It can come in many forms - all related to making frontend and backend product decisions to ensure your partners' profiles/content/use cases are built into the user journey.

Budget and KPIs for your Agency Partner Program w/ Greg Greenberger

Partner Program Specialist at Signavio Greg is building and managing Signavio’s partner program – creating the incentives and enablement to help scale and ramp-up their team as well as enabling strategic partners.

The Best Software Partner Program Directories and Landing Pages

Key Players in The Partnerships Software Ecosystem

We comprised this breakdown of the partnerships ecosystem to give you an idea of how expansive it truly is – with everything from affiliate tracking to Through-Channel Marketing Automation. The ecosystem has many components all working together making it the most exciting thing in business development and marketing today (…in our opinion, of course).

Full Partner Program Stack – Partner Acquisition, Attribution and Enablement.

Guide to Building Reseller and Referral Partner Programs

As a SaaS company, there is no one-size-fits-all approach for creating the perfect partner program. It requires a lot of trial and error, iteration, and patience. Before you start building a reseller partner program, you should factor in the overall company vision, short and long term goals for the business, and also the internal resources you have available. If your reseller partner program doesn’t align with these factors, go over the program details with company leadership or use resources like and make adjustments until it aligns.

Choosing a PRM or Tracking Setup for your Partner Program

The Best eCommerce Partner Programs

Investing in strategic partnerships with SaaS companies will play a more pivotal role than ever in your eCommerce Agency’s ability to keep up with ever-evolving trends and client demands. The world of eCommerce SaaS is vast and it can be a daunting task to find the perfect partner for your business — so to help we created this list with 6 of the best eCommerce partner programs out there.

The Story Behind Unbounce’s Partner Program, with Ty Lingley

Prior to Unbounce, Ty had experience in e-commerce and B2C partnerships while he was responsible for the strategic development and leadership of retail activities, key partnerships, and community programming for Canada’s top-performing e-commerce company

Who To Know In SaaS Partnerships

Today’s agencies and consultants are recognizing the power of partnerships more than ever. Partnerships in this sense refer to not only affiliates but reseller and implementation relationships with software companies on behalf of their clientele.

Top SaaS Partner Programs

Here are the saas-only partner programs we found to be most successful in terms of not only their adoption, but also in terms of the strategy when they were put into action, and what they mean to their partners