Actionable strategies reserved for serious partner teams.

Use Quora to Find Partner Prospects who have shown HUGE Intent!

Here is a strategy for finding highly-actionable partner prospects who have shown intent based on answers they provide to Quora discussions related to your keywords.

Learn More

Why agencies hate working with software companies & what you can do about it.

This is a presentation I gave to the CSA members who were struggling to get agencies to buy into their partner program.

Learn More

How to convert new co-marketing partners to co-selling partners.

This is a strategy purposed to: Gain and convert ideal partners using co-marketing and co-selling in specific progressive stages.

Learn More

Defining and finding ideal alliances using Google Search Console data.

This strategy is using Google Search Console data in your next marketing meeting to prioritize strategic relationships with potential and current integration partners.

Learn More

A great strategy to kick off a successful Agency Partner Program when you have only ever sold to agencies.

Here was my suggestion to get these agencies selling new clients using a URL on your site and services they know on top of your solution -

Learn More

Writing copy and partner page setup to persuade partners

This training session focuses on what and how of solid partner programs landing page copywriting.

Learn More

Bob Snyder Explains Channel Terms and Nomenclature

On our call, Bob and I discussed the state of ‘channel,’ the nomenclature, and where he believes it’s headed. After our call, Bob further-elaborated on our talk with this email.

Learn More

The State of Agency-Tech Partnerships [Report]

We interviewed over 100 agencies to come up with a report we believe best-illustrates the state of agency-SaaS partnerships. I hope you take it as seriously as we did.

Learn More

Circles vs Rows: Taking this approach in your partner program strategy.

Circles are our way of describing the relationships found in partnership ecosystems where a consultant and/or agency is partnered with both your tech and a product you sell well with (possibly also natively integrated to). This video will explain the strategy on finding those circles within your ecosystem.

Learn More

The partner sales ops stack and workflow

Partner teams are often left dependent on sales/marketing for data and a lead process. This system is meant to be powered by the partner team to ensure they can scale without needing to rely on sales for data and leads.

Learn More

When It’s Not “Too Early” To Start A Partner Program…

From my interviews and experiences, I’ve learned the main criteria that needs to surround the partner ecosystem for it to be successful, even necessary, earlier on. Those criteria are described in this article on partnerships success/

Learn More

How to approach your new partner communication process.

I was just on a session with one of our Accelerator partner manager participants going through his dilemma: How does a partner manager draw out some level of consistent referrals from the partners without burning the relationship. This is the strategy.

Learn More

Partnerships Growth Management Stack for Under $200/mo.

The "Partnerships" stack is typically an expensive and cumbersome one - filled with bloated tools that costed thousands and take months to implement, which partners barely use... Here is an alternative system and UI for your team.

Learn More

[Podcast] How and why of integrations strategy for the Partnerships team

We deeply care about UX and we’ve created the concept of IX. A good IX on integrations gets you 30x more customers implementing integrations. Which is really important as integrated users:

Learn More

Who should your Channel or Partnerships team report to?

Who should your Channel or Partnerships team report to? A very difficult question that should only be answered by a process articulated in this article.

Learn More

Top 10 SaaS Partner Programs

We’ve searched low and high to find the partner programs we believe are the best fit agencies. This requires a few key aspects: alignment, support, referrals.

Learn More

Which incentives actually increase the attractiveness of a partner program and how much they can impact program KPIs.

Outside of your product’s feature / benefits / support / integrations which are attractive to users, your partner programs incentives are what make ‘partnering’ attractive, and therefore is your partner teams ammunition for growing the program. The more ammunition you give them (incentives), the faster the program will gain new partners and convert referred accounts from current partners.

Learn More

"Product-Led Partnerships"​ - what it is, why it works, and how to implement it.

What is "Product-Led Partnerships"?It can come in many forms - all related to making frontend and backend product decisions to ensure your partners' profiles/content/use cases are built into the user journey.

Learn More

How to Enable an Agency Partner to Sell Services on Top of Your Solution

Finding partners is easy. Bulk emailing is easy. Hosting webinars is easy... But actually enabling your partners to introduce you to their clients is hard. What's even harder - getting those agencies to setup and sell services on top of your platform. Let us show you how.

Learn More

A strategy for winning top-tier agency partnerships.

We have not closed them so please let us introduce you and hopefully after you win the deal they will look closer into the relationship. If you are open to it, please find a time in my calendar so we can form a proper intro and reason/offer (other than your agency being one we admire) for the intro right now.” (paste the list of company names/urls below along with your calendar link) Sincerely,

Learn More

Partner Landing Page Review w/ Josh Garellek

Not all partner programs are built alike. This is true for their landing pages, and there is a strong correlation between top partner programs and great landing pages. In this short video, Josh Garellek and I go through our favorite partner program landing pages and why we think you should do your best to imitate them. About Josh: Tech adVenturer/Driver, Co-founder | Bringing Together & Leading Talented People to Build Up Businesses | Award-Winning Serial Entrepreneur includes OBJ’s 2019 Forty under 40 recipient.

Learn More

How Partner Teams can Attribute Referrals in TCMA and Channel Programs

Conflict resolution among direct and indirect sales teams within an organization or among multiple channel partners is no longer an issue.

Learn More

Budget and KPIs for your Agency Partner Program w/ Greg Greenberger

Partner Program Specialist at Signavio Greg is building and managing Signavio’s partner program – creating the incentives and enablement to help scale and ramp-up their team as well as enabling strategic partners.

Learn More

The Best Software Partner Program Directories and Landing Pages

Learn More

Key Players in The Partnerships Software Ecosystem

We comprised this breakdown of the partnerships ecosystem to give you an idea of how expansive it truly is – with everything from affiliate tracking to Through-Channel Marketing Automation. The ecosystem has many components all working together making it the most exciting thing in business development and marketing today (…in our opinion, of course).

Learn More

Full Partner Program Stack – Partner Acquisition, Attribution and Enablement.

Learn More

Guide to Building Reseller and Referral Partner Programs

As a SaaS company, there is no one-size-fits-all approach for creating the perfect partner program. It requires a lot of trial and error, iteration, and patience. Before you start building a reseller partner program, you should factor in the overall company vision, short and long term goals for the business, and also the internal resources you have available. If your reseller partner program doesn’t align with these factors, go over the program details with company leadership or use resources like partnerprograms.io and make adjustments until it aligns.

Learn More

Choosing a PRM or Tracking Setup for your Partner Program

Learn More

The Best eCommerce Partner Programs

Investing in strategic partnerships with SaaS companies will play a more pivotal role than ever in your eCommerce Agency’s ability to keep up with ever-evolving trends and client demands. The world of eCommerce SaaS is vast and it can be a daunting task to find the perfect partner for your business — so to help we created this list with 6 of the best eCommerce partner programs out there.

Learn More

The Story Behind Unbounce’s Partner Program, with Ty Lingley

Prior to Unbounce, Ty had experience in e-commerce and B2C partnerships while he was responsible for the strategic development and leadership of retail activities, key partnerships, and community programming for Canada’s top-performing e-commerce company SHOES.com.

Learn More

Who To Know In SaaS Partnerships

Today’s agencies and consultants are recognizing the power of partnerships more than ever. Partnerships in this sense refer to not only affiliates but reseller and implementation relationships with software companies on behalf of their clientele.

Learn More

Top SaaS Partner Programs

Here are the saas-only partner programs we found to be most successful in terms of not only their adoption, but also in terms of the strategy when they were put into action, and what they mean to their partners

Learn More

[podcast] Through-channel marketing automation (TCMA) with Jay McBain

This is one of the biggest changes in channel sales in the last 30 years. Partnerships are expanding to have non-transacting partners take more of the load. Microsoft has over 400,000 resellers and they are getting 7,500 new partners every month. But 80% of them are now non-transactional, they are the influencers, installers, implementers etc.

Learn More