What are the truly valuable incentives for an agency partner in the beginning of any partnership?

What are the truly valuable incentives for an agency partner in the beginning of any partnership?

Now, here’s the thought exercise to help your team align on the true value of the various incentives for agency referral, implementation and reseller partners:

Now, here’s the thought exercise to help your team align on the true value of the various incentives for agency referral, implementation and reseller partners:

*Note: the column showing increase in program success is purely a rough estimate based on the impact that incentive has on the attractiveness of the program.

ABCD
1
Incentives and offers for partners:Description:Increases programs success by:Examples:
2
Extended support for partnersDirect phone numbers, account manager, Slack…5%Zapier only provides phone support for their expert partner agencies, not the end user. This ensures the partner is valuable for the end user at all times.
3
A Marketing Develop Fund (MDF)A monthly budget to promote with and sponsor partners’ content or events.15%Any budget the partner team is free to allocate how they feel is best, and they choose to earmark some for sponsoring partner content.
4
Owning their partner directoryAs opposed to a static directory which product manages, use a subdomain with it’s own CMS built specifically for partnerships (like APIdeck.com) and let partnerships manage it.10%​https://directory.partnerprograms.io/​
5
Robust and indexed profiles that show off the skills or use cases of your partnerThis goes above a directory and is more of a product-driven setup where partner profile have sections showing what they do with your product and their other tool expertise.5%-10%[Depends if users can onboard starting with a partners’ template]​https://databox.com/partner/pepperland-marketing​
6
Free accountsThe ability to give away free accounts (with limitations) to partners or their clients.15%​https://partnerprograms.io/resources/free-saas-for-our-agency-friends/​
7
Pass-through discounts partners can give those they refer.Their referral link triggering a discount for the user - this gives the partners’ referral a good reason to use their link or code.5%Unbounce does this with success.
8
Co-marketing content calendarA spot in the content calendar for partner-sourced content15-25%[Depends on frequency and type]Here’s a great example from Heap: https://heap.io/resources/paving-the-funnel-scott-breitenother

Maddy Martin, of Smith.ai gave us her list of highest-impact incentives for partner teams:

To get all of the strategies, join The Partner Programs Accelerator >>

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