Our engagement with AudioEye.com is execution of Program-Market Fit where we are contracted to find, evaluate and enable new agency prospects, but also to help their entire company align on the viability and structure of their new partner program. The engagement was active for two months prior to this case study.
“We became aware of Partnerprograms at an ideal moment. We are a SaaS platform and had just began scoping a more robust agency offering. The Partnerprograms team has provided valuable guidance based on their years of experience, they think and act creatively, and they have connected us directly to numerous agencies and other SaaS platforms. I am confident our agency program will be much stronger as a direct result of working with Alex and the team at PartnerPrograms.”
“No major complaints. Obviously their program is still new, and things are taking shape as we go. As the program matures, I think things will become more programmatic and scaleable.”
Salvatore J. Tringali, Founder of Proecho Solutions.
Partners before Partnerprograms:
Sprout Social, Shift
New partnership(s) found through Partnerprograms:
“We’re an agency involved.”
“My company has started valuable partnerships through Partnerprograms.
The program is valuable.
After joining PartnerPrograms.io, we were immediately connected with new partners, gaining our agency new service offerings and extended revenue streams to both new and existing customers. This gave our team a better competitive advantage because we’re able to solve more problems in areas where other agencies have failed in the past.”
“Nothing I can think of.”
Partnerships teams have to convince third parties (agencies, consultants, tech, VARS...) to “partner” with them. But... the partner teams are not marketers or copywriters. So they either hand the copy tasks off to the marketers, who write copy to sell the product (as they are trained to do), or the partner teams provide the copy to get added to the page, which results can be much worse...View Resource
On our call, Bob and I discussed the state of ‘channel,’ the nomenclature, and where he believes it’s headed. After our call, Bob further-elaborated on our talk with this email.View Resource
Circles are our way of describing the relationships found in partnership ecosystems where a consultant and/or agency is partnered with both your tech and a product you sell well with (possibly also natively integrated to). This video will explain the strategy on finding those circles within your ecosystem.View Resource