The concept is simple – get your partners of all types to form working relationships and create/sell services with your product involved.
Larger agencies do this all day long with subcontracted smaller agencies who specialize in implementations and services the larger agency does not.
The issue we’ve seen is when partner teams do not uncover these ‘circles’ … larger agency + contract or white-labeled smaller agencies + integrations… and do not show the rest of the partner community these examples in a clear and actionable format (i.e. a course).
This is part of our focus at PartnerPrograms.io and is the premise for our enablement content as a service in 2020.
Partner teams are often left dependent on sales/marketing for data and a lead process. This system is meant to be powered by the partner team to ensure they can scale without needing to rely on sales for data and leads.View Resource
From my interviews and experiences, I’ve learned the main criteria that needs to surround the partner ecosystem for it to be successful, even necessary, earlier on. Those criteria are described in this article on partnerships success/View Resource
I was just on a session with one of our Accelerator partner manager participants going through his dilemma: How does a partner manager draw out some level of consistent referrals from the partners without burning the relationship. This is the strategy.View Resource