Circles vs Rows: Taking this approach in your partner program strategy.

Circles vs Rows: Taking this approach in your partner program strategy.

Circles are our way of describing the relationships found in partnership ecosystems where a consultant and/or agency is partnered with both your tech and a product you sell well with (possibly also natively integrated to). This video will explain the strategy on finding those circles within your ecosystem.

The concept is simple – get your partners of all types to form working relationships and create/sell services with your product involved.

Larger agencies do this all day long with subcontracted smaller agencies who specialize in implementations and services the larger agency does not.

The issue we’ve seen is when partner teams do not uncover these ‘circles’ … larger agency + contract or white-labeled smaller agencies + integrations… and do not show the rest of the partner community these examples in a clear and actionable format (i.e. a course).

This is part of our focus at PartnerPrograms.io and is the premise for our enablement content as a service in 2020.

More great resources for tech companies

On our call, Bob and I discussed the state of ‘channel,’ the nomenclature, and where he believes it’s headed. After our call, Bob further-elaborated on our talk with this email.

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Circles are our way of describing the relationships found in partnership ecosystems where a consultant and/or agency is partnered with both your tech and a product you sell well with (possibly also natively integrated to). This video will explain the strategy on finding those circles within your ecosystem.

View Resource