Articles for tech teams

How to Persuade Partner Prospects with Excellent Copy

How to Persuade Partner Prospects with Excellent Copy

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Bob Snyder Explains Channel Terms and Nomenclature

Bob Snyder Explains Channel Terms and Nomenclature

On our call, Bob and I discussed the state of ‘channel,’ the nomenclature, and where he believes it’s headed. After our call, Bob further-elaborated on our talk with this email.

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Circles vs Rows: Taking this approach in your partner program strategy.

Circles vs Rows: Taking this approach in your partner program strategy.

Circles are our way of describing the relationships found in partnership ecosystems where a consultant and/or agency is partnered with both your tech and a product you sell well with (possibly also natively integrated to). This video will explain the strategy on finding those circles within your ecosystem.

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The partner sales ops stack and workflow

The partner sales ops stack and workflow

Partner teams are often left dependent on sales/marketing for data and a lead process. This system is meant to be powered by the partner team to ensure they can scale without needing to rely on sales for data and leads.

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When It’s Not “Too Early” To Start A Partner Program…

When It’s Not “Too Early” To Start A Partner Program…

From my interviews and experiences, I’ve learned the main criteria that needs to surround the partner ecosystem for it to be successful, even necessary, earlier on. Those criteria are described in this article on partnerships success/

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How do Partner Managers draw out consistent referrals from their partners?

How do Partner Managers draw out consistent referrals from their partners?

I was just on a session with one of our Accelerator partner manager participants going through his dilemma: How does a partner manager draw out some level of consistent referrals from the partners without burning the relationship. This is the strategy.

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Partnerships Growth Management Stack for Under $200/mo.

Partnerships Growth Management Stack for Under $200/mo.

The "Partnerships" stack is typically an expensive and cumbersome one - filled with bloated tools that costed thousands and take months to implement, which partners barely use... Here is an alternative system and UI for your team.

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[Podcast] How and why of integrations strategy for the Partnerships team

[Podcast] How and why of integrations strategy for the Partnerships team

We deeply care about UX and we’ve created the concept of IX. A good IX on integrations gets you 30x more customers implementing integrations. Which is really important as integrated users:

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Who should your Channel or Partnerships team report to?

Who should your Channel or Partnerships team report to?

Who should your Channel or Partnerships team report to? A very difficult question that should only be answered by a process articulated in this article.

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Top 10 SaaS Partner Programs

Top 10 SaaS Partner Programs

We’ve searched low and high to find the partner programs we believe are the best fit agencies. This requires a few key aspects: alignment, support, referrals.

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Which incentives actually increase the attractiveness of a partner program and how much they can impact program KPIs.

Which incentives actually increase the attractiveness of a partner program and how much they can impact program KPIs.

Outside of your product’s feature / benefits / support / integrations which are attractive to users, your partner programs incentives are what make ‘partnering’ attractive, and therefore is your partner teams ammunition for growing the program. The more ammunition you give them (incentives), the faster the program will gain new partners and convert referred accounts from current partners.

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"Product-Led Partnerships"​ - what it is, why it works, and how to implement it.

"Product-Led Partnerships"​ - what it is, why it works, and how to implement it.

What is "Product-Led Partnerships"?It can come in many forms - all related to making frontend and backend product decisions to ensure your partners' profiles/content/use cases are built into the user journey.

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How to Enable an Agency Partner to Sell Services on Top of Your Solution

How to Enable an Agency Partner to Sell Services on Top of Your Solution

Finding partners is easy. Bulk emailing is easy. Hosting webinars is easy... But actually enabling your partners to introduce you to their clients is hard. What's even harder - getting those agencies to setup and sell services on top of your platform. Let us show you how.

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Partner Programs Case Study: AudioEye.com

Partner Programs Case Study: AudioEye.com

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A strategy for winning top-tier agency partnerships.

A strategy for winning top-tier agency partnerships.

We have not closed them so please let us introduce you and hopefully after you win the deal they will look closer into the relationship. If you are open to it, please find a time in my calendar so we can form a proper intro and reason/offer (other than your agency being one we admire) for the intro right now.” (paste the list of company names/urls below along with your calendar link) Sincerely,

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Partner Landing Page Review w/ Josh Garellek

Partner Landing Page Review w/ Josh Garellek

Not all partner programs are built alike. This is true for their landing pages, and there is a strong correlation between top partner programs and great landing pages. In this short video, Josh Garellek and I go through our favorite partner program landing pages and why we think you should do your best to imitate them. About Josh: Tech adVenturer/Driver, Co-founder | Bringing Together & Leading Talented People to Build Up Businesses | Award-Winning Serial Entrepreneur includes OBJ’s 2019 Forty under 40 recipient.

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How Partner Teams can Attribute Referrals in TCMA and Channel Programs

How Partner Teams can Attribute Referrals in TCMA and Channel Programs

Conflict resolution among direct and indirect sales teams within an organization or among multiple channel partners is no longer an issue.

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The State of SaaS Analytics and Reporting Services w/ founder of MashMetrics [Podcast]

The State of SaaS Analytics and Reporting Services w/ founder of MashMetrics [Podcast]

The purpose of this podcast is to share what’s happening with data analytics and reporting from these perspectives:

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Budget and KPIs for your Agency Partner Program w/ Greg Greenberger

Budget and KPIs for your Agency Partner Program w/ Greg Greenberger

Partner Program Specialist at Signavio Greg is building and managing Signavio’s partner program – creating the incentives and enablement to help scale and ramp-up their team as well as enabling strategic partners.

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The Best Software Partner Program Directories and Landing Pages

The Best Software Partner Program Directories and Landing Pages

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Key Players in The Partnerships Software Ecosystem

Key Players in The Partnerships Software Ecosystem

We comprised this breakdown of the partnerships ecosystem to give you an idea of how expansive it truly is – with everything from affiliate tracking to Through-Channel Marketing Automation. The ecosystem has many components all working together making it the most exciting thing in business development and marketing today (…in our opinion, of course).

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Full Partner Program Stack – Partner Acquisition, Attribution and Enablement.

Full Partner Program Stack – Partner Acquisition, Attribution and Enablement.

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Guide to Building Reseller and Referral Partner Programs

Guide to Building Reseller and Referral Partner Programs

As a SaaS company, there is no one-size-fits-all approach for creating the perfect partner program. It requires a lot of trial and error, iteration, and patience. Before you start building a reseller partner program, you should factor in the overall company vision, short and long term goals for the business, and also the internal resources you have available. If your reseller partner program doesn’t align with these factors, go over the program details with company leadership or use resources like partnerprograms.io and make adjustments until it aligns.

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Choosing a PRM or Tracking Setup for your Partner Program

Choosing a PRM or Tracking Setup for your Partner Program

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The Best eCommerce Partner Programs

The Best eCommerce Partner Programs

Investing in strategic partnerships with SaaS companies will play a more pivotal role than ever in your eCommerce Agency’s ability to keep up with ever-evolving trends and client demands. The world of eCommerce SaaS is vast and it can be a daunting task to find the perfect partner for your business — so to help we created this list with 6 of the best eCommerce partner programs out there.

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The Story Behind Unbounce’s Partner Program, with Ty Lingley

The Story Behind Unbounce’s Partner Program, with Ty Lingley

Prior to Unbounce, Ty had experience in e-commerce and B2C partnerships while he was responsible for the strategic development and leadership of retail activities, key partnerships, and community programming for Canada’s top-performing e-commerce company SHOES.com.

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Who To Know In SaaS Partnerships

Who To Know In SaaS Partnerships

Today’s agencies and consultants are recognizing the power of partnerships more than ever. Partnerships in this sense refer to not only affiliates but reseller and implementation relationships with software companies on behalf of their clientele.

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Top SaaS Partner Programs

Top SaaS Partner Programs

Here are the saas-only partner programs we found to be most successful in terms of not only their adoption, but also in terms of the strategy when they were put into action, and what they mean to their partners

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[podcast] Through-channel marketing automation (TCMA) with Jay McBain

[podcast] Through-channel marketing automation (TCMA) with Jay McBain

This is one of the biggest changes in channel sales in the last 30 years. Partnerships are expanding to have non-transacting partners take more of the load. Microsoft has over 400,000 resellers and they are getting 7,500 new partners every month. But 80% of them are now non-transactional, they are the influencers, installers, implementers etc.

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Articles for agencies

Accelerate Your Clients' Growth with Automated Reviews & Virtual Receptionists

Accelerate Your Clients' Growth with Automated Reviews & Virtual Receptionists

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The Comprehensive Voice Stack Analysis from Agencies and Consultants

The Comprehensive Voice Stack Analysis from Agencies and Consultants

We're here with an extensive analysis of how marketing agencies work with thier clients voice / VOIP / call / reception / chat stack... and the results uncovered opportunity...

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7 New Services to Start Selling Right Now to Add Value for Clients and Bring in New Revenue!

7 New Services to Start Selling Right Now to Add Value for Clients and Bring in New Revenue!

COVID has thrown many agencies into a loop - some in a good way, others in more of a tailspin. In any case, your agency has probably changed and learned to adjust to the growing demand for new relevant services an agency can create/support. Here are 7 examples.

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The Best SaaS Partnerships for B2B Agencies!

The Best SaaS Partnerships for B2B Agencies!

If you are an agency offering B2B marketing services, these are the saas partnerships we curated to help you grow!

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How a Prominent Marketing Agency Makes the Business Case to Partner with SaaS

How a Prominent Marketing Agency Makes the Business Case to Partner with SaaS

Anita is in the unique position to decide who their agency works with, and how close of a relationship to pursue.Anita is the person who receives, reviews, tests and decides on new software for DemandGen’s clients. If certain criteria are not in place, the tool fails the test and may never get reviewed again.

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How Agencies Can Add & Grow Revenue Streams Using Tech Partnerships:

How Agencies Can Add & Grow Revenue Streams Using Tech Partnerships:

These are all opportunities for increased profits through partnering with providers who can ensure your clients’ site/app is ready for success. And they handle the heavy-lifting for you – sometimes even through a white-label dashboard.

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FULLY-SUPPORTED PPC FOR AGENCIES

FULLY-SUPPORTED PPC FOR AGENCIES

The offer from Invisible PPC: A comprehensive course on PPC to train your agency on the what/why/how of full-funnel PPC. Then, support services for you and your clients.

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Backlinks and other Co-Marketing Opportunities [for agencies only]

Backlinks and other Co-Marketing Opportunities [for agencies only]

“Please submit your previously unpublished unique quote (200 words or less would be perfect) along with you name, title, company, and website so that we can properly attribute the quote and link back to your website. We’d love to hear from marketers from any country, does not have to be US only. Thanks!”

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The Most Valuable Free Communities, Paid Collectives and Consultants for Digital Agencies

The Most Valuable Free Communities, Paid Collectives and Consultants for Digital Agencies

Joe is CEO & Founder of Ajax Union, a B2B Digital Marketing Agency based in Brooklyn NY, and helps B2B companies create stellar marketing funnels. He is also a professionally trained EmCee, Keynote Speaker, and Workshop Leader, speaking regularly on using LinkedIn to Generate Revenue and how to reach 7 figures in revenue.

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How to choose the right SaaS partners to scale your agency w/ David Lewis

How to choose the right SaaS partners to scale your agency w/ David Lewis

David partners with over a dozen tools currently, and has leveraged saas partnerships to scale his agency to be one of the largest and most respected in B2B Marketing.

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Top White Label SEO Platforms for Agencies

Top White Label SEO Platforms for Agencies

When a tool is white labeled it simply means that the dashboard, reporting, or other output of the tool are “unbranded”, allowing agencies to place their or their clients’ branding on the tool or its output. By investing in white label SEO tools, your agency can focus its expertise while providing extra value to clients at the same time.

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Top Partner Programs for Retail Marketing Agencies

Top Partner Programs for Retail Marketing Agencies

Over the past decade, technology has completely transformed the shopper’s experience. To keep up with the consumer-centric trends, localized marketing agencies are investing in partnerships with retail marketing SaaS companies to design the optimum suite of tools for their clients. Finding the best program fit can seem impossible- so to help we put together this list of the top partner programs for retail marketing agencies.

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What It Takes To Be A Software “Reseller” w/ Alex Bass

What It Takes To Be A Software “Reseller” w/ Alex Bass

Why do you not have anything going on and like they’re on your backs about it? And at the end of the day, I want to recommend software. That I believe is going to be a good solution for my clients and I realized that the more salesy the partner relationship is the worst it is and the more disingenuous it is the best relationships have been ones where I sign up with them and honestly a year two years later, I didn’t sell anything but now they’re one of our closest partners because they gave me the time to figure out and supported me along the way to figure out how to turn this into my business and make this part of my business so I would just stay away from.

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