Let us fill in the knowledge and promotional gaps so you succeed.

Early-stage partner teams lack support and resources in almost every area; strategy, sales and marketing. This program is designed to help early-stage (or restructuring) partner teams find "Program-Market Fit" using a strict process, strategy, copy and incentives we have spent the last few years perfecting. The training, structuring and content creation part of the program is 60 days, and has everything you'd need to get your program to a place of confident viability. Then we continue with promotions as a category leader.
"Partner programs has been our #1 agency provider and it’s not even close! I can’t recommend this program enough as an ecomm saas company."
Nic R.
Head of Partnerships, Recart.com
"You're building a new program, and this will literally cut out your first 2 years fumbling around like the rest of us did."
Maddy M.
Head of Sales, Smith.ai
Training Only
$400/ mo
Two month minimum, read the terms >
  • 2 hours of 1:1 training sessions each month.
  • Seats for your team in ALL training programs.
  • Included in our small group roundtables.
  • Access to Slack for ongoing support.
  • Partner persona development.
  • Agency outreach strategy creation.
  • Incentive structure restructuring.
Get Started
Program Acceleration
$1595 to setup
+ $99/month
Cancel any time, read the terms >
  • Creation of your partner "track" course.
  • 8 hours of 1:1 training sessions.
  • Two email blasts to 500+ agencies.
  • Two posts to our closed group of 300+ agencies.
  • Creation of a custom partnership presentation.
  • Partner persona development.
  • Agency outreach strategy creation.
  • Real-time access to agency interviews data.
  • Incentive structure restructuring.
  • Access to all training strategy docs.
  • Added to our partner manager Slack station.
  • Landing pages on our directory and website.
  • A custom Airtable PRM for your needs.
Apply For Your Category
*Note, the Program Accelerator requires a short application to get involved as we only represent products that work which agencies can build services around. Please apply and we'll schedule a call to discuss more.

Upcoming small group trainings for partner teams

Frequently Asked Questions

What are the numbers?

The numbers: 
20,000+ agencies in our database.
~3000 are eComm specific.
~6500 are B2B.
~3500 are localized marketing agencies.
6,500+ agencies tagged with who they are partnered with now.
400+ in The Agency-Partners Collective.
~3-10 matches happen a day.

Do you offer any discounts or customized pricing?

Although we get requests all the time for all sorts of custom and rev-share compensation, we have passed on all of those when they are related to promotions because we have a small team and cannot attempt to account for multiple customized comp relationships. Our programs are priced to be affordable, so we don't have room for discounts or much customization.

What should we expect?

The guarantees are listed in the pricing tables and in the terms, but expect to receive more than what you purchase. If you are considering the Training program, every call and asset we share will be actionable and push your program miles ahead.
And if you choose too be promoted, on top of the initial program blast, each time your product has a new workflow to advertise, or you need too crowd source content for your blog, you can lean on us, our 40 tech partners, and the hundreds of agencies who also participate in co-marketing with us each week to help bring you more partners.

What is the value for being involved as a category leader?

Influence over agency partners - we speak to and market to dozens of agencies a day. 
Agency enablement content - the program includes an actionable course recorded/edited which you can use to train your new agencies.
Knowledge and support - we learn a ton about agency-tech relationships in our process and advise our partners on setup of incentive structure to attract partners. 
Co-marketing and integration partnerships - because we're category exclusive, we set up these circles between partners for co-marketing and even integration.

What happens when we join?

For training only: 
Each call will be a progression through your current challenges: 
- Choosing a program structure
- Partner enablement SOPs
- Cold outreach
- Partner presentations
- The stack
- Hiring and compensation
- Team alignment

For promotions:
Weeks 1-3 = Landing pages creation, assets review, slack onboarding, entrance into weekly live trainings, intro's to co-selling partners, Create co-marketing hook. 
Weeks 3-5 = Intro's to agencies interested in the co-marketing campaign, creation of your course, persona development, lead database creation.  
Weeks 6+ = Publish the course, email promotions, ongoing training/development, co-marketing...

When do we know we need your help?

Are you trying to enable agencies to resell, refer or white label your product?
(if "yes", let us help)

Have you found, compiled, published and formulated all of these: ?

Ideal Partner Persona defined/refined.
Program-Market Fit.
Evaluation of the addressable market.
Non-compensatory incentives structure.
The Partner Positioning Statement.
A Partner Track timeline.
Program tiers (if applicable).
“Right to Win” statement.
Partner selection criteria and application process.
Onboarding messaging.
Partner journey map
Partner Engagement Plans.
Deal registration workflow.
Partner program landing page.
A plan for co-marketing with partners.
A plan for co-selling with partners.
An attribution methodology and/or PRM.

(if "no", let us help)