This is a must program for any SaaS company wanting to get success out of an agency-focused channel (MSPs, VARS, Consultants... service providers). And after reviewing hundreds of programs, we can tell you that 90% of them need to be re-worked from the ground up.
We are creative B2B marketers by trade so we make sure your team has an effective strategy.
After working on over 100 SaaS partner programs, we have templatized almost everything you can think of.
We host agency-led training workshops to give our clients a clear perspective on each persona.
We introduce all of our clients to relevant tech partners who are selling into the same audiences and help strategize.
Head of Sales, Smith.ai
"You're building a new program, and this will literally cut out your first 2 years fumbling around like the rest of us did."
2 hours of 1:1 training sessions each month.
Seats for your team in ALL training programs.
Connection to Co-Selling partners.
Included in our small group roundtables.
Access to Slack for ongoing support.
Partner persona development.
Agency outreach strategy creation.
Incentive structure restructuring.
Creation / hosting your Partner Track course.
Creating / hosting your partner pages.
Included in the agency-match automation.
Announcement to our agency community.
If you cannot confidently say "Yes" to the following questions, you should be in Training & Development program:
✓ Refined incentives structure?
✓ Off-partner page incentives reserved for the first top-tier partners of influence?
✓ Detailed partner persona's and power partner persona?
✓ Formalized partner track and partner tracks presentation?
✓ Deciding if/when/what to do with tiers?
✓ Partner landing page copy that actually persuades?
✓ Operations management SOPs?
✓ Partner outreach strategy / email / linkedin copy that works?
20,000+ agencies in our database.
~5000 are eComm specific.
~6500 are B2B.
~3500 are localized marketing agencies.
6,500+ agencies tagged with who they are partnered with now.
600+ in The Agency-Partners Collective.
Although we get requests all the time for all sorts of custom and rev-share compensation, we have passed on all of those when they are related to promotions because we have a small team and cannot attempt to account for multiple customized comp relationships. Our programs are priced to be affordable, so we don't have room for discounts or much customization.
The guarantees are listed in the pricing tables and in the terms, but expect to receive more than what you purchase. If you are considering the Training program, every call and asset we share will be actionable and push your program miles ahead.
And if you choose too be promoted, on top of the initial program blast, each time your product has a new workflow to advertise, or you need too crowd source content for your blog, you can lean on us, our 40 tech partners, and the hundreds of agencies who also participate in co-marketing with us each week to help bring you more partners.
Influence over agency partners - we speak to and market to dozens of agencies a day.
Agency enablement content - the program includes an actionable course recorded/edited which you can use to train your new agencies.
Knowledge and support - we learn a ton about agency-tech relationships in our process and advise our partners on setup of incentive structure to attract partners.
Co-marketing and integration partnerships - because we're category exclusive, we set up these circles between partners for co-marketing and even integration.
For Program Development only:
Each call will be a progression through your current challenges:
- Choosing a program structure
- Partner enablement SOPs
- Cold outreach
- Partner presentations
- The stack
- Hiring and compensation
- Team alignment
Are you trying to enable agencies to resell, refer or white label your product?
(if "yes", let us help)
Have you found, compiled, published and formulated all of these: ?
Ideal Partner Persona defined/refined.
Evaluation of the addressable market.
Non-compensatory incentives structure.
The Partner Positioning Statement.
A Partner Track timeline.
Program tiers (if applicable).
“Right to Win” statement.
Partner selection criteria and application process.
Partner journey map
Partner Engagement Plans.
Deal registration workflow.
Partner program landing page.
A plan for co-marketing with partners.
A plan for co-selling with partners.
An attribution methodology and/or PRM.
(if "no", let us help)