This is for those programs that are past what we consider "program-market fit." Partners are building services on your solution, you have tracking and a partnerships process which results in success for both you and the agency.
Our agency community trusts us to present great products and ready programs in the format they have become use to.
We create a video course showing agencies what the the business case of partnering with your tool.
The Collective provides access to networking, events, and our popular Masterclass trainings. And, Slack us questions any time.
It's difficult to give new hires the support they need to learn their difficult job. Send them through one of our Masterclasses.
We are creative B2B marketers by trade so we make sure your team has an effective strategy.
After working on over 100 SaaS partner programs, we have templatized almost everything you can think of.
We host agency-led training workshops to give our clients a clear perspective on each persona.
We introduce all of our clients to relevant tech partners who are selling into the same audiences and help strategize their campaigns.
NIC R.
Head of Partnerships, Recart.com
"Partner programs has been our #1 agency provider and it’s not even close! I can’t recommend this program enough as an ecomm SaaS company."
Creation / hosting your Partner Track course.
Creating / hosting your partner pages.
Included in the agency-match automation.
4 hours of 1:1 sessions in month one.
One strategy session each month thereafter.
Announcement to our agency community.
Connection to Co-Selling partners.
Access to all training strategy docs.
A custom Airtable PRM for your needs.
Real time support in our Slack station.
Real-time access to agency interviews data.
Access to all training strategy docs.
If you cannot confidently say "Yes" to the following questions, you should be in Training & Development program:
✓ Refined incentives structure?
✓ Off-partner page incentives reserved for the first top-tier partners of influence?
✓ Detailed partner persona's and power partner persona?
✓ Formalized partner track and partner tracks presentation?
✓ Deciding if/when/what to do with tiers?
✓ Partner landing page copy that actually persuades?
✓ Tracking?
✓ Operations management SOPs?
✓ Partner outreach strategy / email / linkedin copy that works?
The numbers:
20,000+ agencies in our database.
~5000 are eComm specific.
~6500 are B2B.
~3500 are localized marketing agencies.
6,500+ agencies tagged with who they are partnered with now.
600+ in The Agency-Partners Collective.
Although we get requests all the time for all sorts of custom and rev-share compensation, we have passed on all of those when they are related to promotions because we have a small team and cannot attempt to account for multiple customized comp relationships. Our programs are priced to be affordable, so we don't have room for discounts or much customization.
The guarantees are listed in the pricing tables and in the terms, but expect to receive more than what you purchase. If you are considering the Training program, every call and asset we share will be actionable and push your program miles ahead.
And if you choose too be promoted, on top of the initial program blast, each time your product has a new workflow to advertise, or you need too crowd source content for your blog, you can lean on us, our 40 tech partners, and the hundreds of agencies who also participate in co-marketing with us each week to help bring you more partners.
Influence over agency partners - we speak to and market to dozens of agencies a day.
Agency enablement content - the program includes an actionable course recorded/edited which you can use to train your new agencies.
Knowledge and support - we learn a ton about agency-tech relationships in our process and advise our partners on setup of incentive structure to attract partners.
Co-marketing and integration partnerships - because we're category exclusive, we set up these circles between partners for co-marketing and even integration.
For Program Development only:
Each call will be a progression through your current challenges:
- Choosing a program structure
- Partner enablement SOPs
- Cold outreach
- Partner presentations
- The stack
- Hiring and compensation
- Team alignment
Are you trying to enable agencies to resell, refer or white label your product?
(if "yes", let us help)
Have you found, compiled, published and formulated all of these: ?
Ideal Partner Persona defined/refined.
Program-Market Fit.
Evaluation of the addressable market.
Non-compensatory incentives structure.
The Partner Positioning Statement.
A Partner Track timeline.
Program tiers (if applicable).
“Right to Win” statement.
Partner selection criteria and application process.
Onboarding messaging.
Partner journey map
Partner Engagement Plans.
Deal registration workflow.
Partner program landing page.
A plan for co-marketing with partners.
A plan for co-selling with partners.
An attribution methodology and/or PRM.
(if "no", let us help)
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