Find, vet, curate and project management new strategic alliances!
Did you know that large tech companies like HubSpot have mountains of unpaid commissions on their balance sheets? And all the agencies have to do is ask for it.
Further, many tech partners have budget to sponsor your content, courses and podcasts. Those we work closest with also highlight agencies in their blogs - many of those blogs reaching over 50K monthly unique visitors.In one example of an agency we're working with - they have 11 tools in the tech stack for internal operations, only 3 of those they are partnered with.
They use another 5 tools for client work. 4 of those they weren't co-marketing with or receiving any partnership benefits from (until we came into the picture).
And, the 1 tech partner they did have for client work, they had unpaid commissions with because they hadn't bothered to connect a bank to the PRM.
This is happening to most agencies we speak with because it's honestly not your job to work weekly to get the most out of tech partnerships. That's our job.
We find / vet tech for product capabilities, alignment, and reciprocity.
Then, we package up their program into offer, partner track and tasks.
We meet monthly to choose and strategize for each potential partnership.
We deploy the "project" in a custom kanban your team can track and edit.
With Marquis, founder of Ditto, because he is a top Asana implementation partner, we are working to find partners to take him deeper into client services around project management.
We're working with Tim, co-founder of Loop Club, on a few major initiatives to get deal flow from partners. The first is a course for Shopify store owners on CRO that will involve a few tools.
Mike, CEO of SmartSites, relies on us to keep his team aligned on partnerships strategy with a steady flow of new technology lunch and learns we curate and schedule for them.
*Note - we are not stepping in between your agency and current successful partnerships. Those remain on your desk. Our role is finding/vetting/curating new value-add alignments.
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Curate new co-marketing campaigns for backlinks and thought leadership.
Quarterly software audits for unpaid commissions and uncovering deeper alignment.
Vet tech for product alignment, viability and partnership value.
Bring only relevant attractive partner offers to monthly meetings.
Project manage the selected partnerships.
Be the PM to ensure the partnership doesn’t flatline.
Load the partner tracks into a kanban we create and co-manage.
Lobby partners monthly to keep bringing in co-marketing opportunities.
Ideate the opportunities, get sign-off, and pitch them to partners.
Set up and help facilitate co-selling with select partners.
Schedule partner spotlights for SaaS sales teams.
Being the buffer for cold outreach from new partners.
Build the value in the role so much that you can make the case to hire full time.
We find / vet tech for product capabilities, alignment, and reciprocity.
Then, we package up their program into offer, partner track and tasks.
We meet monthly to choose and strategize for each potential partnership.
We deploy the "project" in a custom kanban your team can track and edit.
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