How Partner Programs works...

HERE'S OUR PROCESS

It seems simple enough, but it takes a network of agency partners, a lot of creativity and experience to execute.

First, is your product fit for partnerships?

Our team vets top partnership opportunities for our agency audience. Not every tech partnership looks the same for agencies. The consistencies that make a great partnership opportunity are; product, alignment and the ability to sell services on top of a tool (as opposed to simply using it for internal ops).

"Circles" discovery

"Circles" start with your software, then we find another technology you are integrated or sell well with, and an agency experienced using one or both of you to support a service for their clients. Read more on 'Circles' in this article.

Landing pages & "Partner Track" creation

We quickly publish your directory listing, add you to ranking articles, then we exchange templates too begin the Partner Track creation - a deck showing agencies how they can build a business on top of your product. Partner Tracks are presented in interview format with someone on your team and ours. We also try to involve an agency from your network or ours to provide that use case testimonial.

Promotions

For those in our Program Acceleration service, we will begin promotions as we get co-marketing offers and your Partner Track put together. Partner Tracks are hosted for the life of your category reservation (in the Program Acceleration, you reserve your tech category), as well as your co-marketing offers, in our agency-only community here.

Submit your co-marketing offer here

Testimonials

"Since we started with Partnerprograms two months ago, we have found three partners who we are now working closely with on building new service offerings to add more value for our clients."

Matt H.

CEO of Influence Agents

"Alex and I have worked on several projects to date. His deep knowledge of the agency-saas dynamic and his ability to quickly/creatively set things in motion make him invaluable to work with."

Ty Lingley

Investor / Advisor

"The tone is set from the top, and it's action-oriented. This is a network of "doers." Much is expected, and much is achieved -- with remarkable speed."

Maddy Martin

Head of Marketing, Smith.ai

Promotions & Enablement

In our promotions program, we will formalize a go-to-market strategy for your partner program AND make personal introductions to agencies who are a fit. You also get training along the way.

Training &
Strategies

We teach you how to; gain cross-departmental alignment, create and find your personas, offer unique incentives, develop partner sales strategies that work, and complete partner enablement examples to copy/follow/use.

Insider knowledge...

What sets us apart is our background as both agency operators and consultants. We bring in top agencies like Hawke Media and MuteSix to help our partners understand how agencies of their caliber like to align with tech partners. Then, we work closely with our community of over 300 agencies to review these offers, get onto tracks, and help our partners gain Program-Market Fit quickly.

Something custom?

We help our clients and the cohort with training and promotions, and are happy to create something custom if we have the bandwidth. Let's grab 30min to discuss your needs!

Pricing

Training Only

$400/ mo

Two month minimum, read the terms >

2 hours of 1:1 training sessions each month.
Seats for your team in ALL training programs.
Included in our small group roundtables.
Access to Slack for ongoing support.
Partner persona development.
Agency outreach strategy creation.
Incentive structure restructuring.

Get Started

Program Acceleration

$1595 to setup

+ $99/month

Cancel any time, read the terms >

Creation of your partner "track" course.
8 hours of 1:1 training sessions.
Two email blasts to 500+ agencies.
Two posts to our closed group of 300+ agencies.
Creation of a custom partnership presentation.
Partner persona development.
Agency outreach strategy creation.
Real-time access to agency interviews data.
Incentive structure restructuring.
Access to all training strategy docs.
Added to our partner manager Slack station.
Landing pages on our directory and website.
A custom Airtable PRM for your needs.

Apply For Your Category

*Price does not include additional taxes, fees, and surcharges. To learn more, please contact us.

Frequently Asked Questions

What are the numbers?

The numbers:
‍20,000+ agencies in our database.
~3000 are eComm specific.
~6500 are B2B.
~3500 are localized marketing agencies.
6,500+ agencies tagged with who they are partnered with now.
400+ in The Agency-Partners Collective.
~3-10 matches happen a day.

Do you offer any discounts or customized pricing?

Although we get requests all the time for all sorts of custom and rev-share compensation, we have passed on all of those when they are related to promotions because we have a small team and cannot attempt to account for multiple customized comp relationships. Our programs are priced to be affordable, so we don't have room for discounts or much customization.

What should we expect?

The guarantees are listed in the pricing tables and in the terms, but expect to receive more than what you purchase. If you are considering the Training program, every call and asset we share will be actionable and push your program miles ahead.
And if you choose too be promoted, on top of the initial program blast, each time your product has a new workflow to advertise, or you need too crowd source content for your blog, you can lean on us, our 40 tech partners, and the hundreds of agencies who also participate in co-marketing with us each week to help bring you more partners.

What is the value for being involved as a category leader?

Influence over agency partners - we speak to and market to dozens of agencies a day.
Agency enablement content - the program includes an actionable course recorded/edited which you can use to train your new agencies.
Knowledge and support - we learn a ton about agency-tech relationships in our process and advise our partners on setup of incentive structure to attract partners.
Co-marketing and integration partnerships - because we're category exclusive, we set up these circles between partners for co-marketing and even integration.

What happens when we join?

For training only: ‍
Each call will be a progression through your current challenges:
- Choosing a program structure
- Partner enablement SOPs
- Cold outreach
- Partner presentations
- The stack
- Hiring and compensation
- Team alignment

For promotions:
Weeks 1-3 = Landing pages creation, assets review, slack onboarding, entrance into weekly live trainings, intro's to co-selling partners, Create co-marketing hook.
Weeks 3-5 = Intro's to agencies interested in the co-marketing campaign, creation of your course, persona development, lead database creation.
Weeks 6+ = Publish the course, email promotions, ongoing training/development, co-marketing...

When do we know we need your help?

Are you trying to enable agencies to resell, refer or white label your product?
(if "yes", let us help)
‍
Have you found, compiled, published and formulated all of these: ?
‍
Ideal Partner Persona defined/refined.
Program-Market Fit.
Evaluation of the addressable market.
Non-compensatory incentives structure.
The Partner Positioning Statement.
A Partner Track timeline.
Program tiers (if applicable).
“Right to Win” statement.
Partner selection criteria and application process.
Onboarding messaging.
Partner journey map
Partner Engagement Plans.
Deal registration workflow.
Partner program landing page.
A plan for co-marketing with partners.
A plan for co-selling with partners.
An attribution methodology and/or PRM.

(if "no", let us help)