How Partner Programs works...

HERE'S OUR PROCESS

It seems simple enough, but it takes a network of agency partners, a lot of creativity and experience to execute.

First, is your product fit for partnerships?

Our team vets top partnership opportunities for our agency audience. Not every tech partnership looks the same for agencies. The consistencies that make a great partnership opportunity are; product, alignment and the ability to sell services on top of a tool (as opposed to simply using it for internal ops).

"Circles" discovery

"Circles" start with your software, then we find another technology you are integrated or sell well with, and an agency experienced using one or both of you to support a service for their clients. Read more on 'Circles' in this article.

Landing pages & "Partner Track" creation

We quickly publish your directory listing, add you to ranking articles, then we exchange templates too begin the Partner Track creation - a deck showing agencies how they can build a business on top of your product. Partner Tracks are presented in interview format with someone on your team and ours. We also try to involve an agency from your network or ours to provide that use case testimonial.

Promotions

For those in our Program Acceleration service, we will begin promotions as we get co-marketing offers and your Partner Track put together. Partner Tracks are hosted for the life of your category reservation (in the Program Acceleration, you reserve your tech category), as well as your co-marketing offers, in our agency-only community here.

Submit your co-marketing offer here

Some of our amazing clients

Promotions & Enablement

In our promotions program, we will formalize a go-to-market strategy for your partner program AND make personal introductions to agencies who are a fit. You also get training along the way.

Training &
Strategies

We teach you how to; gain cross-departmental alignment, create and find your personas, offer unique incentives, develop partner sales strategies that work, and complete partner enablement examples to copy/follow/use.

Insider knowledge...

What sets us apart is our background as both agency operators and consultants. We bring in top agencies like Hawke Media and MuteSix to help our partners understand how agencies of their caliber like to align with tech partners. Then, we work closely with our community of top agencies to review these offers, get onto tracks, and help our partners gain Program-Market Fit and grow faster.

Something custom?

We help our clients and the cohort with training and promotions, and are happy to create something custom if we have the bandwidth. Let's grab 30min to discuss your needs!

Testimonials

"Since we started with Partnerprograms two months ago, we have found three partners who we are now working closely with on building new service offerings to add more value for our clients."

Matt H.

CEO of Influence Agents

"Alex and I have worked on several projects to date. His deep knowledge of the agency-saas dynamic and his ability to quickly/creatively set things in motion make him invaluable to work with."

Ty Lingley

Investor / Advisor

"The tone is set from the top, and it's action-oriented. This is a network of "doers." Much is expected, and much is achieved -- with remarkable speed."

Maddy Martin

Head of Marketing, Smith.ai

Join us!

Tech Partners Collective