If you cannot confidently say "Yes" to the following questions, you should be in Training & Development program:
✓ Refined incentives structure?
✓ Off-partner page incentives reserved for the first top-tier partners of influence?
✓ Detailed partner persona's and power partner persona?
✓ Formalized partner track and partner tracks presentation?
✓ Deciding if/when/what to do with tiers?
✓ Partner landing page copy that actually persuades?
✓ Operations management SOPs?
✓ Partner outreach strategy / email / linkedin copy that works?
In order to only match our agencies with partners who also sell into their target vertical and target client size (i.e. SMB eCommerce), we get those details from both new SaaS partners and new agencies, then our system sends the agencies an email with links to the partner programs that are a match.
This happens all week long - every time we have a new SaaS Partner (in our Program Acceleration) or Agency signs up.
20,000+ agencies in our database.
~3000 are eComm specific.
~6500 are B2B.
~3500 are localized marketing agencies.
6,500+ agencies tagged with who they are partnered with now.
400+ in The Agency-Partners Collective.
~3-10 matches happen a day.
Although we get requests all the time for all sorts of custom and rev-share compensation, we have passed on all of those when they are related to promotions because we have a small team and cannot attempt to account for multiple customized comp relationships. Our programs are priced to be affordable, so we don't have room for discounts or much customization.
The guarantees are listed in the pricing tables and in the terms, but expect to receive more than what you purchase. If you are considering the Training program, every call and asset we share will be actionable and push your program miles ahead.
And if you choose too be promoted, on top of the initial program blast, each time your product has a new workflow to advertise, or you need too crowd source content for your blog, you can lean on us, our 40 tech partners, and the hundreds of agencies who also participate in co-marketing with us each week to help bring you more partners.
Influence over agency partners - we speak to and market to dozens of agencies a day.
Agency enablement content - the program includes an actionable course recorded/edited which you can use to train your new agencies.
Knowledge and support - we learn a ton about agency-tech relationships in our process and advise our partners on setup of incentive structure to attract partners.
Co-marketing and integration partnerships - because we're category exclusive, we set up these circles between partners for co-marketing and even integration.
For training only:
Each call will be a progression through your current challenges:
- Choosing a program structure
- Partner enablement SOPs
- Cold outreach
- Partner presentations
- The stack
- Hiring and compensation
- Team alignment
Weeks 1-3 = Landing pages creation, assets review, slack onboarding, entrance into weekly live trainings, intro's to co-selling partners, Create co-marketing hook.
Weeks 3-5 = Intro's to agencies interested in the co-marketing campaign, creation of your course, persona development, lead database creation.
Weeks 6+ = Publish the course, email promotions, ongoing training/development, co-marketing...
Are you trying to enable agencies to resell, refer or white label your product?
(if "yes", let us help)
Have you found, compiled, published and formulated all of these: ?
Ideal Partner Persona defined/refined.
Evaluation of the addressable market.
Non-compensatory incentives structure.
The Partner Positioning Statement.
A Partner Track timeline.
Program tiers (if applicable).
“Right to Win” statement.
Partner selection criteria and application process.
Partner journey map
Partner Engagement Plans.
Deal registration workflow.
Partner program landing page.
A plan for co-marketing with partners.
A plan for co-selling with partners.
An attribution methodology and/or PRM.
(if "no", let us help)