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Program Development
$400/ mo
Two month minimum, read the terms >
  • 2 hours of 1:1 training sessions each month.
  • Seats for your team in ALL¬†training programs.
  • Included in our small group roundtables.
  • Access to Slack for ongoing support.
  • Partner persona development.
  • Agency outreach strategy creation.
  • Incentive structure restructuring.
Get Started
Program Acceleration
$1595 to setup
+ $99/month
Cancel any time, read the terms >
  • 4 hours of session time to get your partner track created and recorded.
  • Publishing and driving new agencies into your course inside our agency community.
  • Creation of your partner program landing pages on our two directories.
  • Included in the agency-match automation.
  • Email blast and social posts to our agencies optins and community.
  • Access to all training strategy docs.
  • A custom Airtable PRM for your needs.
  • Added to our partner manager Slack station for support any time.
  • Real-time access to agency interviews data.
  • Access to all training strategy docs.
Apply For Your Category
*Price does not include additional taxes, fees, and surcharges. To learn more, please contact our sales team.

Frequently Asked Questions

What program is right for me?

If you cannot confidently say "Yes" to the following questions, you should be in Training & Development program: 

‚úď Refined incentives structure?
‚úď Off-partner page incentives reserved for the first top-tier partners of influence?
‚úď Detailed partner persona's and power partner persona?
‚úď Formalized partner track and partner tracks presentation?
‚úď Deciding if/when/what to do with tiers?
‚úď Partner landing page copy that actually persuades?
‚úď Tracking?
‚úď Operations management SOPs?
‚úď Partner outreach strategy / email / linkedin copy that works?

What is the "agency-match automation"?

In order to only match our agencies with partners who also sell into their target vertical and target client size (i.e. SMB eCommerce), we get those details from both new SaaS partners and new agencies, then our system sends the agencies an email with links to the partner programs that are a match.

This happens all week long - every time we have a new SaaS Partner (in our Program Acceleration) or Agency signs up.

What are the numbers?

The numbers: 
20,000+ agencies in our database.
~3000 are eComm specific.
~6500 are B2B.
~3500 are localized marketing agencies.
6,500+ agencies tagged with who they are partnered with now.
400+ in The Agency-Partners Collective.
~3-10 matches happen a day.

Do you offer any discounts or customized pricing?

Although we get requests all the time for all sorts of custom and rev-share compensation, we have passed on all of those when they are related to promotions because we have a small team and cannot attempt to account for multiple customized comp relationships. Our programs are priced to be affordable, so we don't have room for discounts or much customization.

What should we expect?

The guarantees are listed in the pricing tables and in the terms, but expect to receive more than what you purchase. If you are considering the Training program, every call and asset we share will be actionable and push your program miles ahead.
And if you choose too be promoted, on top of the initial program blast, each time your product has a new workflow to advertise, or you need too crowd source content for your blog, you can lean on us, our 40 tech partners, and the hundreds of agencies who also participate in co-marketing with us each week to help bring you more partners.

What is the value for being involved as a category leader?

Influence over agency partners - we speak to and market to dozens of agencies a day. 
Agency enablement content - the program includes an actionable course recorded/edited which you can use to train your new agencies.
Knowledge and support - we learn a ton about agency-tech relationships in our process and advise our partners on setup of incentive structure to attract partners. 
Co-marketing and integration partnerships - because we're category exclusive, we set up these circles between partners for co-marketing and even integration.

What happens when we join?

For training only:¬†‚Äć
Each call will be a progression through your current challenges: 
- Choosing a program structure
- Partner enablement SOPs
- Cold outreach
- Partner presentations
- The stack
- Hiring and compensation
- Team alignment

For promotions:
Weeks 1-3 = Landing pages creation, assets review, slack onboarding, entrance into weekly live trainings, intro's to co-selling partners, Create co-marketing hook. 
Weeks 3-5 = Intro's to agencies interested in the co-marketing campaign, creation of your course, persona development, lead database creation.  
Weeks 6+ = Publish the course, email promotions, ongoing training/development, co-marketing...

When do we know we need your help?

Are you trying to enable agencies to resell, refer or white label your product?
(if "yes", let us help)
Have you found, compiled, published and formulated all of these: ?

Ideal Partner Persona defined/refined.
Program-Market Fit.
Evaluation of the addressable market.
Non-compensatory incentives structure.
The Partner Positioning Statement.
A Partner Track timeline.
Program tiers (if applicable).
‚ÄúRight to Win‚ÄĚ statement.
Partner selection criteria and application process.
Onboarding messaging.
Partner journey map
Partner Engagement Plans.
Deal registration workflow.
Partner program landing page.
A plan for co-marketing with partners.
A plan for co-selling with partners.
An attribution methodology and/or PRM.

(if "no", let us help)