✓ Training and enablement of both sides.
✓ Private Slack and an Agency Collective.
✓ Co-Marketing and Co-Selling campaigns.
Who should your Channel or Partnerships team report to? A very difficult question that should only be answered by a process articulated in this article.View Resource
We’ve searched low and high to find the partner programs we believe are the best fit agencies. This requires a few key aspects: alignment, support, referrals.View Resource
Outside of your product’s feature / benefits / support / integrations which are attractive to users, your partner programs incentives are what make ‘partnering’ attractive, and therefore is your partner teams ammunition for growing the program. The more ammunition you give them (incentives), the faster the program will gain new partners and convert referred accounts from current partners.View Resource