WHERE TOP AGENCIES ALIGN WITH TECH PARTNERS TO GROW REVENUE

We vet partner programs, train partner managers, and show thousands of agencies exactly how to create new revenue opportunities using true partnerships [not "vendorships"] with these technology companies.

Training and enablement of both sides.

Private Slack and an Agency Collective.

Co-Marketing and Co-Selling campaigns.

Where agencies grow through technology alignments

Our team first vet's the partner programs of tech products for quality and usefulness for the agencies in our network. Then, we package an offering and training content to help the agencies pursue the 'track' with said partner - which is usually to begin offering new services on top of the product.

Agencies & Consultants

We help  third party solutions and service providers (marketing, design, dev, PR, accounting, recruitment...) who want to grow with tech partnerships through referral, implementation and sometimes reseller partnerships. Join the community >

Tech Teams

A majority of partner teams are either buried managing hundreds of partners (sometimes thousands), or just starting and overwhelmed with a lack of knowledge or support. We fill in these knowledge gaps and then help spread the word. View our resource center > 

Testimonials

,,
Maddy Martin
Smith.ai
"The tone is set from the top, and it's action-oriented. This is a network of "doers." Much is expected, and much is achieved -- with remarkable speed."
"Alex and I have worked on several projects to date. His deep knowledge of the agency-saas dynamic and his ability to quickly/creatively set things in motion make him invaluable to work with."
Ty Lingley
Ally.io
"Partner programs has been our #1 agency provider and it’s not even close! I can’t recommend this program enough as an ecomm saas company."
Nic Romaya
Recart.com

Promotions & Enablement

In our promotions program, we will formalize a go-to-market strategy for your partner program AND make personal introductions to agencies who are a fit. You also get training along the way.

Training &
Strategies

We teach you how to; gain cross-departmental alignment, create and find your personas, offer unique incentives, develop partner sales strategies that work, and complete partner enablement examples to copy/follow/use.

Insider knowledge...

What sets us apart is our background as both agency operators and consultants. We bring in top agencies like Hawke Media and MuteSix to help our partners understand how agencies of their caliber like to align with tech partners. Then, we work closely with our community of over 300 agencies to review these offers, get onto tracks, and help our partners gain Program-Market Fit quickly.

Something custom?

We help our clients and the cohort with training and promotions, and are happy to create something custom if we have the bandwidth. Let's grab 30min to discuss your needs!
We have worked closely on strategy and promotions for over 80 partner programs in the last few years. Further, my colleagues and I have built and currently run agencies. We currently oversee an agency collective with the focus on how to work with tech partners. Finally, we host a training program that partner teams have called "program-saving." In this services, a few teams each quarter will receive close attention and all of the resources to achieve their success.
I hope to work with you and your program (or agency) soon!
- Alex, Founder of Partnerprograms

Actionable Partner Strategies

Who should your Channel or Partnerships team report to?

Who should your Channel or Partnerships team report to? A very difficult question that should only be answered by a process articulated in this article.

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Top 10 SaaS Partner Programs

We’ve searched low and high to find the partner programs we believe are the best fit agencies. This requires a few key aspects: alignment, support, referrals.

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Which incentives actually increase the attractiveness of a partner program and how much they can impact program KPIs.

Outside of your product’s feature / benefits / support / integrations which are attractive to users, your partner programs incentives are what make ‘partnering’ attractive, and therefore is your partner teams ammunition for growing the program. The more ammunition you give them (incentives), the faster the program will gain new partners and convert referred accounts from current partners.

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